What’s for breakfast?

What’s for breakfast?

Let’s explore the difference between whole and processed foods.


For many, breakfast probably involves something like toast with peanut butter and jam, cereal, and of course, orange juice for vitamin C.

Decades of food commercials have told us that these are all “part of a nutritious breakfast”. If we look at our breakfast food packages, we might see things like:

  • “A good source of fibre.”
  • “Enriched with vitamins and minerals.”
  • “High in calcium.”
  • “Contains 30% of the RDA for vitamin C.”
  • “Made with real fruit.”
  • “100% pure premium fruit juice*

For instance:

That all sounds pretty good, right?

But wait . . . Remember how to look at the back of the package — at the ingredient label — and not the front? Aha!

Whole vs processed foods

Here are two crucial principles:

  1. Eat whole foods.
  2. Avoid or minimise processed and refined foods.

Okay, that makes sense.

But what is a “whole food”, anyway? Why is it better?

And what happens when something is “processed” or “refined”?

Great questions. Let’s find out by discovering where the average breakfast comes from.

Why does this matter?

The more steps a food has to take to get to its final destination, the less “good stuff” it contains.

Fruits, vegetables, legumes, nuts, seeds, and whole grains have naturally occurred:

  • vitamins
  • minerals
  • fibre
  • protein
  • good fats
  • antioxidants
  • beneficial phytonutrients (plant chemicals), such as the pigments that make strawberries red

Processed foods have none of these naturally.

All the nutrients were removed during processing with heat, solvents, additives, preservatives, bleaches, deodorisers, and other industrial chemicals. Any vitamins, minerals, fibre, and “natural” colours and flavours have to be added back in.

And often, they’re a poor imitation of Nature’s amazing products.

So, when you’re looking at your breakfast this morning, ask yourself: How far has this food travelled?

What to do today

  1. Think about the food you’re eating today.
    Ask yourself: How far has this food travelled to get to me?
  2. If the food you eat comes in a package, read the label.
    • What does it contain?
    • What was added to it to make it “healthy”?
    • Do you know how that food was created?


If you’d like to hear more about the results our clients achieve, we’ve lots more testimonials here, or, if you’re interested in finding out more about the programme, please contact us to get in touch with the team who will be happy to help.

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